Samsung Galaxy S24 Series: The Dawn of AI Smartphones


The Samsung Galaxy S24 Series marks a significant milestone in the evolution of smartphones. Pitched as the first of a wave of AI smartphones, this series is set to revolutionize the way we interact with our devices.

AI Integration

According to Baidu, its artificial intelligence tools, including the Ernie Bot, will be a key attraction of the new Galaxy S24 smartphone series in China. These tools will assist with text summarization, organization, and translation. This marks a major adoption of Baidu’s Ernie AI, one of the earliest and best efforts to create a Chinese challenger to OpenAI’s ChatGPT.

Unique Features

The Galaxy S24 series will also provide backend support for Samsung’s “circle to search” feature, which is handled by Alphabet’s Google in other markets. However, in China, where Google’s add-on mobile services and app store are not available, local companies like Tencent Holdings with its WeChat fill the gaps.

Market Position

Samsung’s market share in the world’s largest smartphone arena has dwindled to roughly 1-2 percent in recent years, crowded out by Apple’s iPhones and local brands from Xiaomi to Huawei Technologies. Showcasing Ernie prominently might appeal to its millions of existing users, as Samsung safeguards its global presence and tries to pioneer a new mainstream category with foldables.


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In the absence of Google’s services, alternatives like Tencent Holdings’s WeChat have stepped in to fill the gaps in China.


The Samsung Galaxy S24 Series represents a significant step forward in the integration of AI in smartphones. With the inclusion of Baidu’s Ernie Bot, Samsung is not only safeguarding its global presence but also pioneering a new mainstream category with foldables.

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